We are nōuxx.

Empowering anyone with a menstrual or reproductive life cycle to better understand and nourish their bodies

Meaning behind our name

Our company name, nōuxx, is derived from our driving mission and core values. “nōu” stands for nourishing, and is followed by “xx”, representing the female chromosomes for all people assigned female at birth therefore inclusive to our target audience and our true customer base, regardless of gender identity, race, ethnicity, and culture.

Meet our founders

Jana Adam – CEO & Cert. scientific nutritionist

Jana (on the right) is a retail and e-commerce expert with a passion for female health, nutrition, and wellness. Before founding nōuxx, she was Director of Global Commercial & Operations Strategy at Gorillas, Europe’s fastest unicorn offering on-demand courier delivery across international markets. Prior to this, she worked at Lidl, Europe's largest grocery retailer.

Nadine Ebo – COO & CPTO

Nadine (on the left) is a supply chain and tech expert. Before founding nōuxx, she was Director of Product for Supply Chain and Dark Stores at Gorillas and then moved to Getir (which acquired Gorillas) as Global Head of Digital Transformation. Prior to that, she worked at HelloFresh International and Casper Sleep, one of New York's best-known e-commerce unicorns. Nadine has a bachelor's degree (B.A.) from New York University and brings with her a strong passion for health, wellness, and fitness training.

XX Health must be a priority, not a mystery

That's why we are stepping up after centuries of female and trans exclusion from medical research. Our formulations are developed in collaboration with our XX Health Advisory Board

Meet our XX Health Advisory Board

Our guiding principles

We believe in making a lasting impact beyond our business. Our guiding principles are based on the Sustainable Development Goals (SDGs) of the United Nations with a focus on:

Good Health and Well-being

Gender Equality

Decent Work and Economic Growth

Responsible Consumption and Production

Learn more about our guiding principles