‘nōu’ for nourishment. ‘xx’ for the female chromosomes.
nōuxx is for everyone born with a female body, whatever she calls herself today. We created Cycle Routine to make cycle-based nutrition part of everyday life: one daily drink, with three formulations for the phases of the menstrual cycle.
Founded and formulated by
Jana Adam, Co-Founder & CEO
Jana is a certified scientific nutritionist from Stanford Medical School with a passion for women’s health and wellness. Before founding nouxx, she led global strategy at Gorillas and worked in Innovation & M&A at Lidl.
LinkedIn ↗
Dr. Anne-Sophie Limbach, Medical Co-Founder
Anne is a specialist in laboratory medicine and an expert in preventive medicine and nutrition. With a background in internal medicine and laboratory diagnostics, she bridges clinical practice and research.
LinkedIn ↗advised and trusted by
Four things we do not compromise on.
-
Science-backed
Development led by our medical co‑founder, guided by clinical research.
-
Bioavailable ingredients
Bioavailable nutrient forms selected to optimize absorption and use by the body.
-
Clinical dosing
Doses informed by clinical research and selected for the female body.
-
Optimized for absorption
Complementary nutrient combinations designed to support absorption.
Your cycle. Your routine.
The average menstrual cycle lasts around 28 days and consists of four phases. Our Menstrual Cycle Routine is designed to complement your body’s natural rhythm, providing key nutrients to support overall well-being throughout each phase.
BLOODY BERRY menstrual phase (Days 1-5)
with iron bisglycinate, vitamin C from acerola, and beta-carotene for iron absorption and well-being.
GREEN GLOW follicular phase (Days 6-15)
with greens, zinc, selenium, CoQ10 and aminos to support skin, hair, nails, and fertility.⁵˙⁶
CALM CHOCO luteal phase (Days 16-28)
with a mineral-electrolyte complex of magnesium, calcium and zinc for emotional balance, energy and PMS support.⁴˙²